SFP was established with a mission to empower startups by providing unparalleled support in their financial journey. From improving financial planning processes to securing equity and debt financing, SFP equips early-stage companies with the tools and expertise needed to thrive in competitive markets. Our team works closely with founders to execute cost-saving initiatives, optimize resource allocation, and build resilient financial strategies that drive sustainable growth.

Beyond planning and fundraising, SFP offers comprehensive bookkeeping and accounting solutions tailored to meet the unique needs of startups. By streamlining these critical functions, we enable entrepreneurs to focus on scaling their business while ensuring financial clarity and compliance. At SFP, we are passionate about partnering with innovators to unlock their full potential and turn their visions into reality.

SFP was founded by Harley Pasternak in 2024. Prior to founding SFP, Harley served as an executive across several notable startups in both CFO and COO positions, raising billions is venture funding, private debt, and public debt. Harley was the first finance hire at Brex reporting to the CFO and most recently served as the US, COO of OakNorth Bank, Plc.